Yesterday, I took Matilda to the Sydney Easter Show. If you’re not familiar with it, its a huge fair – Ferris Wheels, Dodgem Cars, Fireworks, waterslides, fairy floss – the lot.
We did everything, spent far too much money in the process – and I was completely confident it would be one of her greatest days ever.
And it was. But in the car on the way home, Matilda confided in me that she was disappointed. Despite all the awesome things we had done, she was upset that there was no Stage Show performance with Easter Bunnies dancing on stage.
In her mind, thats what she expected, and thats what she was looking forward to.
I thought about it, and she was right. I never explained to her what the Easter Show was. I think she had every right to assume that the Easter Show, was an Easter show, starring the Easter Bunny.
On reflection, in business, I learned that its vital to set the expectations of your clients – of what is possible, what they should expect, explain what you think SUCCESS will look like.
Get your clients expectations out on the table – so that you can make sure everyone is working towards the same image.
Otherwise, unless you are totally lucky, and Easter Bunnies do come dancing on the stage – no matter what you do, you may miss the mark, and someone else could get the chocolates.
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